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Services » Pradica | Chicago Marketing Agency » Digital Internet Marketing Solutions For Your Business

Our Services

Do you wonder why your competition is so successful online while you seem to struggle to find your place? Let us turn the tables and teach you about the latest techniques in innovative web design, conversion optimization, and business process management. Our marketing philosophy is a complete science proven to bring you greater success. We love it, and we know you will too.

Website Development

Your website is probably the single most important tool in your marketing plan. A well thought out optimally designed site will give you the best platform to sell your services and products. If your website is optimized for the most popular search engines, then your site can quickly turn into an automated 24/7 sales machine designed to bring in leads daily. Using analytical tools such as Google Analytics, Crazy Egg, A/B – Multivariate Testing, and Kissmetrics, your site can be tweaked for optimum performance and lead generation which affects the bottom line.

Workflow For Web
  • Site Evaluation / Research
  • Branding/Market Strategy
  • Creative Design / Optimization
  • Experience / Usability Testing
  • Website Design

Inbound Marketing

This type of marketing targets potential customers at the correct stage in their various different levels of product and brand awareness as well as the different levels of sales cycle they are in. Using our inbound marketing techniques, we can capture the targeted customer and fulfill their needs with one of our proven marketing methods. Not everyone  is in the same stage of the buying process at any given time, so it is important to capture their attention and deliver content that matches exactly what they are looking for when they need it.

Workflow For Inbound
  • Magnetize Your Marketing
  • Convert Leads Into Sales
  • Re-marketing – Repeat Business
  • Analyzation / Tweaking
  • Website Design

Conversion Rate Optimization

We use a scientific methodology to increase business that comes from the internet. We start with business process management to find out where the loopholes are and why your business is underperforming. This is also the stage where we fine tune what you are doing currently. The end goal of CRO  is to find out why your site visitors are not converting and then making changes to your site that help increase the conversion rate. CRO is highly effective because it takes all guesswork out of your marketing and adds scientific proof to make better choices.

Workflow For CRO
  • BPM – Business Process Management
  • Strategic Planning
  • Understanding Site Visitors
  • Create Experiments
  • Website Design

Would You Be Interested In A Free Consultation Today?

Inbound Marketing

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